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This web site had the following on the web site, "Our industry standard DMX control fixtures." Our analyzers noticed that the web site said " And smartphone apps put you in control." The Website also said " Custom brand LED light wristbands for your event and control them wirelessly via DMX. 65279; One high school band is selling the wristbands as a fundraiser spirit item for football games and operates them at every game - home and away. BlinkFX lights up EDM scene at STEREOLive." The website's header had LED as the most important optimized keyword. It is followed by light, wearable, and DMX512 which isn't as ranked as highly as LED. The next words blink-fx.com uses is DMX. DMX control was included and could not be viewed by search crawlers.